Builds a machine-readable brand guide and design system at the depth an expert brand strategist would demand of an S&P 500 guidelines kit, then ships it as a new installable brand skill. The build hunts the public record for your OFFICIAL brand guidelines first, brand portals, press kits, media kits, and published guideline PDFs, then researches the whole system: brand strategy, purpose, mission, values, positioning, and tagline; brand architecture and every product line with naming rules and lifecycle status; audiences, key messages, and the official press boilerplate; editorial and trademark rules; iconography and data visualization; motion and sonic identity; layout; accessibility commitments; and legal governance. When nothing official is published, it derives the system from your own website and labels every derived fact as derived so your brand team can correct it once instead of the whole company guessing forever. You confirm the complete sixteen-part guide before anything ships as a standalone skill carrying the guide, tokens, and approved assets, so every artifact anyone produces follows the brand automatically, including organization-wide through your admin's skill settings.
- Discover: hunt the public record for official brand guidelines, then the full system, strategy, product lines, boilerplate, trademarks, sonic and motion, with sources.
- Derive: fill the gaps from your own website, stylesheets, fonts, logos, imagery, navigation, and copy, everything labeled derived.
- Confirm: walk the complete sixteen-part guide, strategy through legal governance, and approve or override before anything ships.
- Generate and share: receive the installable brand skill zip and the rollout plan, personal, project, and organization-wide.
You provide
- Your company and its primary website
- Any internal brand documents you choose to upload (they outrank everything public)
- Decisions where sources conflict, and your approval of the complete guide
You receive
- The sixteen-part brand guide and design system page, strategy through legal governance, every fact labeled official, derived, or user-supplied, with sources
- A new installable brand skill zip carrying the guide, design tokens, CSS variables, and approved assets
- A rollout plan for personal, project, and organization-wide installation so the brand holds everywhere
Download this skill and its install guide: https://exec-skills.paulcheek.com/skills/cheek-build-my-brand-guide
How to use this skill
Once installed, start a new conversation and paste this prompt. The slash command invokes the skill directly; everything after it is your opening brief, so edit it to fit.
Sample output
A completed run of this skill for a sample company, Mastercard, exactly as the deliverables would arrive. Open each one in a new tab.
The samples are illustrative demonstrations of the output format, built from public information. Mastercard is not affiliated with and has not endorsed these materials.